Marketing and traffic guides for growing businesses
Straight answers to the marketing and website traffic questions small and growing businesses ask most. Each guide starts with the answer, then gives the steps, examples and a checklist. Written by the AuraicPulse team in Dublin for businesses anywhere; where the law matters, we note the EU rules.
Get found in search, maps and AI answers
How people find a business today, and the groundwork that makes Google, Maps and AI assistants show you.
How do I get more traffic to my website?
How to get more website traffic: let Google read every page, answer real buyer questions, show up in local search and send people from social and email.
Read the guideHow do I get my business mentioned in ChatGPT, Perplexity and Google AI answers?
How to show up in ChatGPT, Perplexity and Google AI answers: let AI crawlers in, keep your facts consistent, add llms.txt and earn mentions on other sites.
Read the guideHow do I show up in Google Maps and local search results?
How to show up in Google Maps and local search: set up your Google Business Profile properly, earn reviews, keep details consistent and avoid suspension.
Read the guideHow do I get more Google reviews without breaking the rules?
How to get more Google reviews the right way: ask every customer at the right moment with a direct link, never pay or filter, and reply to every review.
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Turn visits into enquiries
What to put on your pages so the right visitors get in touch.
How do I write a homepage that turns visitors into enquiries?
How to write a homepage that converts: say what you do and for whom in the first line, show one clear next step, then proof, process, prices and answers.
Read the guideWhy does my website get visits but no enquiries?
Why a website gets visits but no enquiries, and how to fix it: test the form, check who visits, match the page to the link and make the next step easy.
Read the guideWhat content should a business publish to win customers?
What content wins customers: collect the questions buyers ask before they choose, answer each one directly on a page or post, and link it to the next step.
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Ads, measurement and who does the work
When to spend on ads, how to see what works, and who should run it.
When should a small business start paid ads, and how much should it spend first?
When a small business is ready for paid ads, how to set a first test budget from your own numbers, which platform to start with and how to judge results.
Read the guideHow do I know which marketing actually brings in enquiries?
Track which marketing brings enquiries: tag links with UTM parameters, record the source on every enquiry, ask how people found you and report monthly.
Read the guideShould I hire a marketing agency, a freelancer or do it myself?
Agency, freelancer or do it yourself? A fair comparison of cost, control and risk for your marketing, plus the questions to ask and the warning signs.
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Rather have it done for you?
We run social media, short video, ads and search for established businesses. Apply for a review call and, if you are a fit, we send you the three changes we would make first. Plans and prices are on the media page.
Social media and short video
Posts and videos that bring messages, not only likes.
How do I turn social media followers into enquiries?
How to get enquiries from social media: post proof and answers, not just updates, give every post a next step, and make it quick to message or book you.
Read the guideHow do I make short videos that sell when I film on my phone?
How to make short videos that sell on just a phone: plan one idea, hook in the first line, film real work in good light, caption, end with one next step.
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