A generative identity studio in Lisbon
Your brand, grown from code.
AuraicPulse builds identities that are drawn by software: one rule set, endless on-brand artwork for every poster, screen and package. Try it on your own name.
01/One seed, every surface
The art you just made is already a system.
These mockups use the drawing from the top of the page. Change the name or mood and they follow. That is the point of a generative identity: one set of rules, and no two pieces the same.
02/What we make
Identities that keep drawing after we hand them over.
- 01
Generative identity
A logo, palette and type system plus the code that draws your brand artwork. Your team generates new pieces on demand.
4 to 8 weeks - 02
Campaign engines
Hundreds of on-brand ad and social variants from one rule set, sized for every channel.
2 to 4 weeks - 03
Editions and print
Numbered pen-plotter prints and packaging where every unit is one of a kind.
From 50 pieces - 04
Live installations
Screens in shops, lobbies and events that draw themselves in real time, in your colours.
On brief
03/Selected work · sample projects
Out in the world.
- Artwork per identity
- UnlimitedGenerated by your own team
- Handover
- Web toolNo design software needed
- Typical timeline
- 6 weeksSample figure
- Studio
- Lisbon
04/How it works
From a mood word to a machine that draws you.
Mood
A workshop to find three words for how your brand should feel. They become the rules.
Rules
We write the code: colour, rhythm, density, how the drawing reacts to your name and content.
Specimens
You review printed specimens and pick favourites. We tune until every output feels like you.
Handover
A private web tool and brand guide. Type a headline, get new artwork in seconds.
05/Kind words
What clients say.
"Our team makes a new poster every week and it always looks like us. It feels like having the studio on call."
"We launched with three hundred unique covers. Nobody had the same one, and everyone knew it was ours."
"The workshop was the best part. Picking a mood and seeing it drawn in front of us made the decision easy."
06/Questions
Good to know.
Do I still get a normal logo?
Yes. Every identity includes a fixed logo and wordmark for places that need consistency. The generative artwork sits around it.
Who owns the code?
You do. The generator, its source and every image it makes are handed over with full rights.
Can my team use it without a designer?
That is the idea. The web tool has a few simple choices, like the ones at the top of this page, and exports print and screen files.
Does it work in print?
Yes. The drawings export as vector files for print and plotting, and as images for screens.
07/Start a project
Let's grow yours.
Tell us about your brand. We will attach the specimen you made above, so we start from your mood.