Lotte Brandt, Identity designer in BerlinPersonal brands, built to hold up close

A face for the work you actually do.

Lotte Brandt builds personal brands that hold up when someone zooms all the way in. Type, colour, tone of voice, and the small rituals that make a name feel like a place you can walk into.

See a rebrand @studio.nova

01 / The studio

Why the studio is called Mirror

People meet your name
before they meet you.
Make them match.

Mirror is a one person identity studio for people whose name is the business: consultants, founders, artists, doctors, speakers. Half of a brand is what you show. The other half is what people think they saw.

The work is closing that gap. A mark, a palette, a voice and a handful of templates, all built from how you actually talk and work, then tested at the size of a phone screen and the size of a stage.

02 / Before and after

Same person. Different first impression.

Move across the frame to wipe from the homepage a client made themselves to the one we built together. Nothing about the person changed. Everything about the first five seconds did.

Welcome to Lotte Brandt's Page!!

Creative Solutions For All Your Needs

Logos, Flyers, Websites
Social Media, Business Cards
Photography AND More!

CLICK HERE to Contact

Lotte Brandt.

Identity for people whose name is the business. Booking new work for spring.

BeforeAfter Rebrand comparison position

Sample project, recreated for this template.Homepage, wordmark, monogram, voice

03 / What you get

Four modules, not a moodboard.

Each one stands alone. Together they stack into a brand you can keep using on an ordinary Tuesday morning without calling anyone.

Mark

A wordmark and monogram that still read at favicon size and on the side of a building.

Wordmark and monogram
Signature for email

Palette and type

Colour that behaves in daylight, under stage lights and on a cheap laptop panel.

Two typefaces, one scale
Light and dark versions

Voice

How you sound in a cold email, a caption, a bio and a hard conversation.

Three bios, three lengths
Phrases to keep, phrases to drop

Proof

The pages people open first: homepage, talk slides, proposal, one pager.

Editable templates
A short walkthrough video

04 / Work

One photo, folded into a system.

Kaleidoscope study

Drag the circle. It is one portrait reflected into ten wedges, the same way a single strong idea gets folded into a mark, a pattern, a cover and a slide.

Below: sample studies of the kind of work Mirror makes. Swap in your own.

Sample identity study one — **Speaker kit**Sample study

Sample identity study two — **Clinic founder**Sample study

Sample identity study three — **Solo consultant**Sample study

Sample identity study four — **Ceramic artist**Sample study

05 / Try it

Your name, reflected.

Type a name. The first initial stays put, the second is reflected across an axis until the two become one mark. It is a toy, but it is how most real monograms start.

Your name

Make it real

weeks for a typical engagement: 6Sample
directions shown, never twelve: 2Sample
feedback rounds included: 3Sample
kit you can edit yourself: 1Sample

06 / How it runs

Three calm steps.

No fifty slide kickoff. Just enough structure to get the good material out of your head and onto a page.

I
Listen
A long call, a few pointed questions, and a look at what already feels like you: emails you are proud of, rooms where you do your best work.
II
Reflect
Two directions shown on real applications, your homepage and a talk slide, not on a blank white board. Honest rounds until one sticks.
III
Hand over
A living kit, a short walkthrough, and room to ask questions after the invoice is paid.

I stopped apologising for my own website. People now bring it up in the first minute of a call.

Consultant, solo practice · Sample quote

It finally looks like the way I talk. My bio went from something I dreaded to something I send.

Studio potter · Sample quote

07 / Questions

Asked often.

I am one person, do I really need a brand?

If people choose you by name, you already have one. The question is whether you designed it or it happened by accident. This work makes it deliberate and small enough to maintain.

Will it still look like me?

That is the whole point. Every direction starts from how you already talk, dress, write and work. If it feels like a costume, it is the wrong direction.

Do you build the website too?

The homepage and key pages are designed as part of the Proof module and handed over as a template you can run yourself, or passed to your developer.

How do we start?

Send a short note with what you do and what feels off today. You will get a reply with a few questions and times for a first call.

08 / Start

Ready to meet the other half?

Bring the messy folder, the half finished logo, the bio you rewrite every six months. We will turn it into something you stop apologising for.

Studio of Lotte Brandt, Berlin

@studio.nova