Brand identity
Naming, marks, systems, and guidelines that make internal teams smile and competitors squint.
Creative Studio
We make
We make
bright brands
impossible
to ignore.
AuraicPulse is a creative studio in Brooklyn spinning color, type, and play into brands people actually remember.
01 / Play
Bend the light, keep the palette.
Drag the glass to turn it, or drag the torch on the left edge up and down. Where the colours hit the walls becomes a five colour palette. Tap a swatch to copy its hex.
Your palette
Colorful by design, strategic by default
A messy grid of proof. Click around, every block is a real lane of the studio.
01
Brand worlds that pop
Logos, palettes, voice, built as a system you can actually ship.
02
Motion with manners
Kinetic type, UI candy, reels that stop the scroll.
03
Sites that stick
Web experiences with personality baked into the grid.
04
Packaging you want to keep
Shelf impact first. Unboxing second. Recycling always.
05
Playful geometry
Shapes, blobs, grids, fun that still knows its alignment.
06
Type that talks
Custom wordmarks and display faces with attitude.
07
Strategy in color
Positioning that survives the group chat.
What we do (loudly)
Three lanes. One studio. Zero beige.
Digital product
Websites, campaigns, and interfaces that feel designed, not assembled from a kit.
Content & motion
Art direction, photography, reels, and motion systems that keep the brand dancing.
Selected experiments
quiet maximalist · Brooklyn
Neon Grocer
Identity + packaging for a corner store that thinks it’s a nightclub.
Orbit Toys
Playful geometry system for a kids brand with adult design taste.
Softwave
Motion language and site for a synth startup with candy chrome.
Hi, we’re AuraicPulse, the Creative Studio behind the color.
AuraicPulse is a quiet maximalist based in Brooklyn, building work that feels lived-in, intentional, and a little unexpected.
The short version
How the studio works, in four stickers.
- Based in
- Brooklyn
- Team shape
- Small on purpose
- Kick-off
- One workshop
- Works with
- Makers and shops
How a project goes
Four stops. No mystery phases.
Play date
A loose workshop to find what your brand sounds and looks like.
Paint
Two routes in colour, type and shape. You pick, we sharpen.
Build
The system, the site, the packaging, whatever the brief needs.
Hand over
Files, guidelines and a walkthrough so your team can keep it bright.
Nice things people say
Placeholder quotes until yours arrive.
"They made our shop look like it was having the best day of its life."
"Fast, funny and precise. The guidelines are the first ones we actually use."
Questions, answered
If yours is not here, ask in the form below.
Do you only do loud brands?
Loud is our default, not a rule. We tune the volume to your audience.
Can you work with our in-house team?
Yes. We often set up the system and hand the day-to-day to your people.
How do we start?
Send a note with what you are making and when. We reply with a few questions and a time to talk.
Do you work remotely?
Yes, with workshops online or in person when it makes sense.
Got a brand that wants to be loud?
Tell us what you are building. We bring the colour theory and the questionable dance playlists.
Got it. Expect a reply with confetti.